The biggest change since all-day breakfast: McDonald's now serves fresh beef

The biggest change since all-day breakfast: McDonald's now serves fresh beef

- in Business
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McDonald’s said on Tuesday that it had begun serving fresh beef Quarter Pounders and other premium burgers at about 3,500 restaurants, with most other U.S. locations following suit by May.

The fresh beef expansion comes as McDonald’s is improving food quality and increasing menu variety to counter competition from older rivals such as Wendy’s as well as more premium chains like Chick-fil-A, In-N-Out and Shake Shack.

One year ago, McDonald’s announced plans to sell some of its burgers made with fresh — rather than frozen — beef in the majority of its roughly 14,000 U.S. restaurants by mid-2018 to produce juicier burgers.




Image: A sign advertising hamburgers made with fresh beef is seen at a McDonald's restaurant in Dallas

A sign advertises hamburgers made with fresh beef at a McDonald’s in Dallas.