Amazon's Next Target: Your Shop-Happy Teen

Amazon's Next Target: Your Shop-Happy Teen

- in Business

If giving your teen free rein to shop on Amazon sounds like your worst nightmare, we’ve got bad news for you. It’s officially here.

Amazon introduced a new feature on Wednesday that allows parents to create accounts for their children ages 13 to 17. The teens will have separate logins but will be tied to the master account.

Of course, the team at Amazon knew giving a teen carte blanche to spend mom and dad’s money probably wouldn’t be a popular choice for parents, so they’ve added a set of parental controls.

Image: Jeff Bezos

Jeff Bezos, CEO of Amazon, speaks during a press conference on September 6, 2012 in Santa Monica, California.