Admirers slam use of Martin Luther King Jr. in Super Bowl ad

Admirers slam use of Martin Luther King Jr. in Super Bowl ad

- in Business
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The National Football League got the thrilling game it hoped for, but not a Super Bowl free of controversy Sunday, as pregame protesters rallied against racism and a television ad infuriated many viewers by invoking the voice of Martin Luther King Jr. to sell pickup trucks.

An audience expected to top 100 million people watched a nail-biter contest that ended with a 41-33 victory for the Philadelphia Eagles over the New England Patriots. But American television’s biggest annual audience also got a taste of something unexpected midway through the second quarter, with an ad opening with strains of King’s 1968 speech “The Drum Major Instinct,” based on a homily.




Image: Martin Luther King Jr.

Martin Luther King Jr. in 1964.